• 21.8%

  Lift in Ad Recall

• 8.1%

  Lift in Purchases

• 1.98x

  incremental ROAS

Driving full-funnel measurable growth with Creators, Smart+ and Unified Lift

• 19.2M

  Overall Impressions

• 18.5M

  Video Views

• 42%

  SOV achieved

Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships

• 18.8M

  Video Views

• 3.6M

  Unique Reach

• 4.9%

  Lift in Brand Awareness

Streamlining healthcare access with Pulse, Spark Ads and In-Feed Ads

• 10.1%

  Increased TopView CTR vs. benchmark

• 9.2%

  Lift in TopView Engagement Rate vs. benchmark

• 1436+

  Branded Effect Video Creations

Exceeding upper funnel goals with Branded Effect, TopView, and Creator Partnerships

• +30x

  Voucher Redemption Volume vs. Non-TTCX Creatives

• -85%

  Lower Cost Per Voucher Redemption vs. Non-TTCX Creatives

Achieving lower cost per voucher redemptions with TikTok Creative Exchange and Interactive Add-Ons